Theo Mseka

Theo Mseka is a seasoned executive with over two decades of leadershipexperience across Digital Advertising, e‑Commerce, and Online Marketplaces. Hehas a proven track record of increasing shareholder value through strategicvision, building high-performing organisations, and driving operationalexcellence in digital businesses. Theo brings deep expertise in steeringcompanies through dynamic and complex market environments.

He is currently the CEO & Managing Director of AVIV Germany GmbH,which operates a portfolio of Germany’s leading real estate brands, with immowelt as itsflagship platform. In this role, he drives innovation, growth, and digitaltransformation across the German property market, contributing to AVIV Group’smission to build Europe’s leading real estate digital ecosystem.

Previously, Theo was CEO of Private Property, a leading property portal inSouth Africa, and Head of Marketplaces for the BetterHome Group. Before that,he served as CEO of hepsiemlak (formerly Hürriyet Emlak), Turkey’s largest realestate vertical classifieds platform, where he led a major platformtransformation that reshaped the Turkish online property market. He also spentnine years as Chief Product Officer at Property24, an OLX Group and Nasperscompany, and earlier co-founded GoMedia, a South African digital design anddevelopment agency, and MyAgent, a property valuation and title deed searchtool.

Specialties: Executive leadership, digitalmarketplaces, product strategy, organisational transformation, operationalexcellence, corporate development, entrepreneurship, and growth strategy.

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